As the FIFA World Cup 2014 gets closer and closer, you've seen the promos for football's biggest event, left, right, and centre. And just when you thought it was done, Dr Dre's Beats gets into the mix. While the other advertisements focused on the game and the players, Dre's ad focuses on the game before the game.
Apple recently acquired the music company for a whopping $3 billion, and the release of the new ad, can only benefit the merger.
The five-minute ad, which is exhilarating to watch even for those who aren't fans of the sport, begins with Neymar, the Brazilian star, having an emotional and empowering conversation with his father before the start of a match. The conversation goes on through the ad, as the setting changes from country to country and person to person. The powerhouse track playing in the background is 'Jungle' by X-Ambassadors and Jamie N Commons while the ad features famous football personalities like Rio Ferdinand, Cesc Fàbregas, Luis Suárez, Robin van Persie and Thierry Henry, as well as LeBron James, Nicki Minaj and others not from the football world.
It's one ad that will definitely make fans sit at the edge of their seat, waiting for Brazil, Spain, Argentina, and the other powerhouse teams to battle it out in an epic World Cup.
Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.