Dainik Bhaskar, one of India’s largest media houses, has entered into a strategic alliance with World Series Hockey and also signed on as the global partner for Bhopal Badshahs.
Girish Agarwal, director, DB Corp Ltd, which owns Dainik Bhaskar, said, “We are thrilled to partner the inaugural WSH. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India.”
He added, “Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programmes in schools and colleges to give the much needed fillip to the sport at the grassroot level.”
The WSH will be held from February 29 to April 2 and will involve 200 players — Indian and international. Bhopal Badshahs open their campaign against Chandigarh Comets in the first match on February 29.
Nimbus Sport COO Yannick Colaco said, “We are delighted to welcome Dainik Bhaskar. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”