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What can we do to improve "brand India"?

Saturday, November 7, 2009 12:00 IST
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US president Barack Obama's star-power has made the United States the place most people want to visit and do business with, according to an annual survey that ranks nations like retail brands.

The Country Brand Index, compiled by brand consultancy FutureBrand, found the United States had unseated Australia, which held the top spot for the last three years. Australia came in third this year, with Canada rising to second place.

New Zealand and France rounded up the top five country brands in this year's index that included 102 countries. Croatia, South Africa and India also made to the list, although India did not make it into the top 10.

The index is based on a survey of about 3,000 business and leisure travellers from nine countries.

What can the Indian government do to make India more appealing to investors and tourists? What can we do to improve "brand India"?

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