Communication helps educate children better
Alcoholism cannot be linked to urban society alone, even in rural sector there is large consumption of alcohol. Apart from other celebrations, even some festivals are also celebrated with alcoholic drinks. This is because it’s associated with pleasure and joy. People are labeled ‘bad’ if they drink. Therefore, people pretend that they are non-drinkers but when they get ac chance with friends or others they do it recklessly for enjoyment.There are families where children and parents drink together, it is good as there is open communication and helps in educating children about harmful effects. Government needs to spread awareness about consuming alcohols.
Manjula Bharathy, chairperson, Centre for Media and Cultural Studies, Tiss
With actors drinking on screen, drinking has been glamorised, which attracts youngsters. Despite restriction on advertising, companies are sponsoring events for establishing their brands. Youngsters want to be associated with such brands.
Amruta Kokate
People associate drinking with status symbol. Many youngsters drink just to show others that they belong to a popular group. Unfortunately, they don't understand what are the long-term consequences of drinking alcohol.
Sachin Sail
Teenagers feel that drinking is ‘cool’. Parents drink at home, so they are introduced to it at an early age. Youngsters are aware of its dangers but think it’s part of modern lifestyle.
Gopal Gupta
Authorities play a vital role in discouraging its consumption. They must come up with campaigns against drunken drinking. And these campaigns should be carried throughout the year, not just duringfestivals.
Rima Kale
Today, most youngsters don’t like to be told what to do. Consuming alcohol is no more a taboo among urban youth. Restricting alcohol consumption is not the solution, people need to be educated about the consequences.
Darshana Gupta
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