Forget the glamorous spotlights and winding runway. Look beyond the couture that adorns the bodies of size-zero models and you’ll see that fashion is simply defining art in its most basic-yet-brilliant form.
The marriage of social media and fashion was inevitable and its effects can be seen rippling through the fashion world as fashion finds a new lease of life online.
Platforms like Facebook, Twitter, Instagram, Pinterest, Tumblr, Blogs, YouTube have made it easy for fashion aficionados to get their fashion fix without having to rely solely on magazines and television.
Never mind if you did not manage to get the coveted front row seat during Fashion Week. A few clicks and you’re teleported from one show to another. The beauty of social media is in its instantaneous nature. ‘Click, edit, upload, like, share and its viral!’
Social media have made fashion more accessible and presented it in a language that can be easily interpreted by the masses. Designers, online retail websites, fashion houses and the likes have sought to make fashion more personal. They don’t just market merchandise but try to sell you on ‘a story’. Social media enables you to do exactly so and more. Fashion houses now have live updates and video streaming during Fashion Week, thus bringing fashion to the masses.
Today, when bloggers like the Bryanboy, Man Repeller, Style Scrapbook sport a merchandise, sales hit the roof. Online trendsetters lending their stamp of approval to merchandise automatically increases sales.
Technology has brought with it new ways to shop. Forget dealing with crazed shoppers during sale season or being deterred by long queues outside trial rooms. Online shopping has made things easier to enjoy the thrill of shopping. Online retail websites like Asos, Topshop, Piperlime etc have given brands more personality and transparency, thus making shopping a more convenient and enjoyable process.
Whilst there will be criticism from cynics about the adverse affects of social media on the fashion scene, the union between fashion and social media is one that will not be heading for splitsville anytime in the near future.
