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WhatsApp payments move closer to India launch

The government wanted to ensure that all the WhatsApp payment-related data was only stored on servers inside India.

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It looks like Facebook may be closer to launching its WhatsApp payment service in the Indian market. The social media giant just completed an audit that covered its data practices. 

Government of India delayed the launch of the payment feature on WhatsApp because of data privacy and security concerns. As per reports, the government asked WhatsApp to reveal its data practices to a third-party auditor. The government wanted to ensure that all the WhatsApp payment-related data was only stored on servers inside India.

Reportedly, WhatsApp is preparing a report to submit it to the Reserve Bank of India for approval. Facebook initially rolled out the payments feature in the beta stage more than a year back in 2018. There is no clarity on when exactly Facebook will get green light to launch it. 

However, it is worth noting that the company is set to enter a crowded payments space. A number of payment service giants including Paytm, Google Pay, Amazon Pay, and more are already competing against each other. It is also worth noting that all these services are already following the RBI data localization guidelines.

Future of WhatsApp payment service in India

The report also noted that the Indian digital payments sector is likely to increase “five-fold” by 2023 and hit the $1 trillion mark. WhatsApp payment service is also likely to get a strong head-start from the number of WhatsApp users in the market. The country has more than 300 million WhatsApp users on the platform. The number of users will only increase as more users get a smartphone. 

Stiff Competition

  • The company is set to enter a crowded payments space 
  • A number of payment service giants are competing against each other

Zee Media Newsroom

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