The hashtag #EmptyTwitterTrash trended on Twitter from late Saturday until Sunday evening with over 62,000 tweets posted by influencers and others.
Ever faced hate, abuse, or slander on Twitter? Well, as is usual with the platform, the call for action came via a hashtag, that was trended to prevent such content and keep Twitter clean and free of lies.
The hashtag #EmptyTwitterTrash trended on Twitter from late Saturday until Sunday evening. Over 62,000 tweets with the hashtag were posted by individual accounts and social media influencers, celebrities, and famous personalities from across different domains.
This trend was started by Jaggi Vasudev’s Isha Foundation.
“Twitter has become an important public forum in our society and vital to our democracies. It's important to keep it clean of abuse, slander and vitriol. #EmptyTwitterTrash @TwitterIndia,” read the tweet from the Isha Foundation's official account.
The tweet was in the context of land grab charges that the Foundation has been facing for years, despite its declaration that it has put out all documents and records in public space.
According to the Foundation, they have shared answers to all the charges — the land grab, the encroachment of forests, illegal constructions at the ashram or being present in an elephant corridor — in a publicly available document called “slander sans substance”. It was released two years ago.
The foundation maintains that “a band of motivated or misinformed people continue to throw muck at their globally-recognised non-profit organisation that's been working towards people's well-being and spiritual growth for decades”.
Many were quick to retweet or share how they faced similar experiences on Twitter and why users must be held accountable for the abusive content they post.
Those who had retweeted about this cause included Kiran Mazumdar-Shaw of Biocon, former Infosys CFO Mohandas Pai, and French journalist Francois Gautier.
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