Apple gets inspired by Dead Poets Society for new poetic ad

Thursday, 16 January 2014 - 10:21am IST | Place: | Agency: DNA Web Team

Apple is drawing on Robin Williams' performance in Dead Poets Society to create an air of inspiration and creativity around the tablet. Titled 'Your Verse', the clip looks to make Whitman's O Me! O Life! the focal point of the campaign, and includes stories from other people using the Air out in the world. A must watch

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