Instant feedback was the expectation. The experiences and satisfactions were on multiple windows; to be out of that pattern caused anxiety. That was also in part because people fell back upon structures of social support online, which were earlier unavailable; BlackBerry/smartphones to the rescue.
Though the network grew stronger, it essentially comprised weak ties. Technology consultant Atul Chitnis feels that wider reach… reduced real-world interactions are unnatural in the social perspective, and have made social interactions more competitive. “It’s more about getting more comments and reactions.”
What writer James Harkin portrayed as the new crack cocaine, professor Clay Shirky saw as not the case of information overload but of “filter failure”.
Virtual & physical
While we became human nodes spending a large part of the day on the network, the physical fed into the virtual world and vice-versa. Shortened attention spans created an attention economy, leading conventional media to get increasingly visual and in some cases sensational.
The response to crisis speeded up and social mobilisation became easier. In Tsunami-hit South and Southeast Asia, people mobilised resources for the disaster-affected. A pub attack on women in Mangalore snowballed into the nationwide Pink Chaddi campaign.
While it’s constantly said that the Internet connects us virtually and isolates physically, Shah says: “Contrary to popular perception, studies have shown that interface time increases people’s face time because new friendships, alliances and interests are anchored in the physical world.” The quality of interaction, however, will go down, says Chitnis, “due to current social patterns created by loss of cultural distinctiveness, and reduced real-world interaction”. This will especially be true for young adults “who will grow up not knowing a world without social networking”.
Language blends
Shah sites the change in language as the most visible and dramatic. “Easy access to writing and publishing tools has led to the development of new forms of speech and articulation. In countries, where English is not the majority first language, new blends like Singlish (Singapore), Hinglish (India) and Chinglish (China) have emerged as Western contexts, cultural products and ideas proliferated in new vocabularies on the information superhighway. These changes are associated with other changes in terms of new linguistic identities and nationalities,” he says.
Niche goes pop
The growth of the Internet revolutionised the economics of distribution of the media and the entertainment industry, a trend Chris Anderson tracked in his book, The Long Tail. Once it would have been unthinkable to get a copy of a ‘Skinny Puppy’ CD in the music store because it simply wasn’t worth the stocking cost — it wasn’t popular enough. And if it wasn’t stocked, it was as good as non-existent for a buyer who had never heard of it.
That was the era of the blockbuster: what was profitable sold. The Internet changed this: with virtually no space constraints, and the low manufacturing and distribution cost of digital content, a hit became just as good as a miss. Both constituted sales: larger the number the better. Today, Google, Rhapsody, Apple iTunes and Amazon, all operate on that business model. The result: niche worlds have become much more visible and mainstream.
So, as we slow-waltz to the buzz of information, an online etiquette evolves. We gradually learn to turn noise into substance, come to terms with the blurring of private and public, mobilise in crisis, hone the skill of swimming through information to come up with the right find, and learn to direct at least some part of leisure time spent surfing and chatting to tap into the Internet’s true potential.
Comments