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ShareIf imitation is the sincerest form of flattery then 21-year-old British student and millionaire Alex Tew should be suitably impressed. A London-based Indian housewife, Sunaina Bansal recently launched a desi version to Tew's million dollar home page which created an internet advertising frenzy, last year.
The 21-year-old shot to fame after his website -- the www.milliondollarhomepage.com -- created history by selling a million pixels of internet advertising space for a dollar each, in five months. The strategy, used to raise a university fund, eventually turned out to be an advertising success.
Bansal, a former Symbiosis student from Pune, is now hoping to cash in on the same concept through her website: www.crorepatipage.com.
The crorepati page concept is simple and easy to use. "The idea is to create a highly effective yet affordable advertising billboard, comprising 1 million pixels for Rs10 each. A click on each advert or slogan links visitors to the advertiser's own web page," says Bansal, adding, "A cost of just Rs10 per pixel for a period of at least five years, would mean the highest possible return for any advertising spend." Bansal's current clients include premier sites such as www.shaadi.com and www.badhai.com.
But, is India ready for online pixel advertising? "Online advertising is seeing tremendous growth. It is believed that online advertising in India is likely to cross the $100 million mark by 2010. I am confident India is ready for crorepati-page.com."
The pixels on the crorepati page can only be bought in 100-pixel squares, measuring 10X10 pixels. A click on each advert or slogan links visitors to the advertiser's web page. Besides, Bansal is also trying to influence companies to offer discounts via her website.
"This would entice a surfer to repeatedly visit the site, and avail of discounts."
So, what does Bansal plan to do with her one crore once she's through selling all the pixels. "I haven't really thought about it. But as far as future projects go, I would most definitely want to write a children's book someday."
