YouTube will be demonstrating high-definition video streams at the Consumer Electronics Show next week.
The new format is advantageous for YouTube and other video streaming sites because it allows them to transmit high-definition, 4K quality streams without slowing down your network.
Other effect is that users can experience a lot less buffering while watching online video.
According to CNET, Google is working hard to ensure that VP9 enjoys broad adoption, and the demo partners include Sony, Panasonic, and LG, who will show off the high-def streams on 4K televisions at their CES booths.
VP9 is a big deal for the Internet, and YouTube's support of it is both an in-house quid pro quo and beneficial for the Internet at large, the report added.