YouTube moment: Video site usurps cable TV among teens, but Netflix surges

Daily viewing of online video platform YouTube has passed cable TV's teenage audience for the first time ever, according to a new report, but neither is close to Netflix.

Investment and analysis firm Piper Jaffray conducted a survey of 10,000 teenagers, and 37% of them said that they used Netflix on a daily basis.

YouTube overtook cable TV consumption, inching ahead at 26% penetration compared to 25% for cable.

The "Taking Stock With Teens" report for Fall 2016 also revealed that while Amazon was the top shopping website (40%, with Nike's 8% in second), and some 58% of households surveyed had Amazon Prime membership, Amazon is currently, leagues behind Netflix in online video, tied with Hulu on 3% daily use.

"Fast 8," "Rogue One: A Star Wars Story" and "Beauty and the Beast" were the year's most anticipated upcoming films.

Teenage girls are spending more on beauty products than ever before at 11% wallet share, with teen boys' spending on video games (12%) is above survey historic averages -- though behind food (20%) and clothes (16%.)

Snapchat came out as the top social media platform (35%) followed by Instagram (24%), with Twitter and Facebook tied on 13% and Pinterest notching 1% among respondents.