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YouTube gaming star PewDiePie will delete his channel Friday

The prominent gaming vlogger is deleting his channel to protest what he believes are underhanded tactics by YouTube.

DNA Web Team

Updated : Mar 12, 2018, 06:50 AM IST

One of the most powerful influencers in the online world, 'PewDiePie', is making good on his promise to delete his YouTube account after reaching 50 million subscribers and has announced plans to delete his channel at 5 pm (GMT) Friday.

The gaming vlogger from Sweden, whose real name is Felix Kjellberg, had threatened to delete his channel a week ago once he reached the 50 million milestone. The disgruntled gamer accuses the video-sharing platform of suppressing his videos and promoting "clickbaity" content rather than videos that he's actually subscribed to. His channel passed the 50 million subscriber count on Thursday.

On Twitter, Kjellberg announced he'll be shutting down his channel at 5 pm (GMT). The news comes after Forbes placed the gamer at the top of its list of the highest-paid YouTubers in 2016: PewDiePie is estimated to have raked in US $15 million.