Wynk Games is a Netflix-like service for mobile gamers in India. The platform hosts over 2,000 games including not only free games but also games that you would normally have to pay for. The catalogue includes games across genres such as sports, racing, adventure, cards, children's games and puzzles. The application is exclusively available for download from www.wynk.in and currently only works on Android. As of now, Airtel subscribers can avail the service for free while others can get access to the service at a nominal rate of Rs 29 per month.
"By subscribing to 'Wynk Games', customers can enjoy a host of games at no additional cost – this includes many games that are typically found as 'paid' elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. 'Wynk Games' does away with all these challenges and allows customers to enjoy complete games" said Kartik Sheth, CEO – Wynk, Bharti Airtel.
"From music to movies and now gaming - Wynk is now a full entertainment OTT brand. The market has shown a tremendous response to Wynk services so far, thus building a compelling case for us to venture into the ever popular gaming category. We are excited to launch 'Wynk Games' and invite gaming lovers across India to download the app now and get started", continued Sheth.
While you would imagine that most of the user base for Wynk apps come from Airtel's own subscribers, data reveals that only one-third of the over 15 million downloads come from Airtel users. Airtel has also partnered with Playphone Inc., a GungHo Subsidiary and Softbank group company based in San Mateo, California to ensure Wynk Games can be as successful as the other Wynk apps.
"With our partnership, Indian developers on 'Wynk Games' will also automatically get published in countries where Playphone is present – thus giving them opportunities to expand their reach across other global as well as emerging markets. Developers require only about 10 lines of code to adapt their app to the subscription platform for 'Wynk Games' and can register online at developer.playphone.com", added Sheth.
"This partnership is important, as it brings together our technology and the digital skills of Wynk", says Ron Czerny, Chief Executive of California-based Playphone. Playphone is a mobile gaming technology company with advanced features and user-friendly game store. "Together with Bharti Airtel, we are bundling 'Wynk Games' with data packs. This will create the ultimate gaming destination for all mobile users in India. New games will be added daily from global developers, keeping 'Wynk Games' always fresh and exciting for its users", added Czerny. The catalog currently includes games from about 150 developers including top global developers including Square Enix, Zeptolab, Thumbstar, Tresensa, Bulkypix and more.
Just like 'Wynk Music' and 'Wynk Movies', customers using 'Wynk Games' can download games and play them offline. 'Wynk Games' also delivers an ad-free experience to gamers.
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 "Wynk Games is a Netflix-like service for mobile gamers in India.")
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