Vine, which was acquired by Twitter almost a year ago, has hit 40 million users. The company announced this via a tweet earlier.
Vine launched in January this year, but the app (which allows you to make six second videos) has now become a new kind of video art form and has even created its own set of Vine video stars.
Reaching 40 million users is impressive for a seven-month-old app.
We've said this before and we'll say it again: this community - now more than 40 million of you - is amazing. Thank you for inspiring us.— Vine (@vineapp) August 20, 2013