The Tweet activity dashboard was launched in July and was previously open to its advertisers and verified users only.
To access their activity dashboard, all users have to do is log onto analytics.twitter.com using their Twitter username and password.
Want to know how your Tweets are performing? Check out the revamped Tweet activity dashboard: https://t.co/g6w5dsqIo0
— Twitter (@twitter) August 27, 2014
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
Given that Twitter functions like a stream of posts flowing continuously, its easy for a single tweet get lost in the crowd. This makes it difficult to gauge exactly how well a particular tweet is doing and what tweets interest your followers more than others.
The dashboard allows users to see how their followers engage with their tweets and the impression it leaves. It also allows you to see a detailed view of how may retweets, favourites, replies and url clicks the tweet is receiving.
Twitter Analytics gives you both a look at how individual tweets are doing as well as comparisons of your account's activity from month to month.
As of now the dashboard is available to those who have had a Twitter account for more than 14 days and who primarily tweet in English, French, Japanese, and Spanish.
In the absence of Twitter Analytics, users had been using tools such as simplymeasured.com, foller.me , twitonomy.com , twtrland.com and others, to analyse the activity of their Twitter accounts.