Women are the more active sex on Tinder, a representative of the online dating app said.
Online dating app Tinder today said it has witnessed a 400 percent increase in downloads in India in the past year, and women are more activeon the service than men.
"We are truly excited about the rapid adoption of Tinder in India...women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering," Tinder's India head Taru Kapoor said in a statement. Without disclosing absolute numbers, the app which competes with others like TrulyMadly, OkCupid and Woo, said it has witnessed a 400 percent increase in downloads in the past year. It said Indians are sending one million 'super likes' per week on the app, with women being the more active senders. It, however, did not share more details on the ratio between men and women on app usage.
India's favourable demographics, where over half of the population is said to be under 35, a rapid pick up in mobile telephony, and changing outlooks towards personal relationships due to factors like hectic lifestyles, have aided the usage of such applications, according to reports. Tinder said 90 percent of its users in the country are between the age groups of 18 to 34.
Kapoor added that conversations on the app last longer in India than in any other country.The app, launched in 2012, is present in 196 countries across the world in 30 languages. It claimed 26 million matches are made on Tinder on a daily basis and over 10 billion matches have been made so far. It has recently also launched product enhancements, including the addition of job and education information to profiles, and an improved messaging interface, the statement said.
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