Starwood and Fitbit team up for healthier hotel stays

Starwood-owned Westin Hotels & Resorts is to debut a new series of fitness programs to its guests that use Fitbit's innovative FitStar Personal Trainer app.

"We have seen the focus on wellness accelerating with new technology and the growing popularity of wearables, like those from Fitbit," said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. "This partnership with FitStar by Fitbit offers our guests another meaningful way to maintain their exercise routines when and where it works for them."

As part of the collaboration, the two companies have co-developed a set of personalised fitness sessions that are focused on relieving the ill-effects of travel and that involve exercises suited to small spaces. "FitStar is approachable because no matter what fitness level a user is - beginner or expert - it adapts to their ability and builds personalized sessions that progress with them, so it's achievable," said Mike Maser, Co-Founder of FitStar by Fitbit.