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Snapchat just released its first hardware product, Spectacles!

And in the process, renamed itself to ‘Snap Inc’ as well.

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Snapchat Chief Evan Spiegel announced that the company has been rebranded and renamed to Snap Inc. In addition, the company unveiled its first wearable product, Spectacles.

The device comes with a camera that can record 10-second videos from the first-person point of view. You can record a video by tapping a button near the hinge itself. Spectacles also use a 115-degree-angle lens, which is wider than the lenses in most smartphone cameras. It also records a circular video compared to the rectangular or square recordings made by most cameras.

It will be priced at $129.99 and will be available in black, teal or coral color variants. The company will release Spectacles end of the year but only a limited number of pairs will be available.

In conversation with Wall Street Journal, Spiegel says, “We’re going to take a slow approach to rolling them out. It’s about us figuring out if it fits into people’s lives and seeing how they like it.”

He remembers testing a prototype in early 2015 while hiking with his fiancée, supermodel Miranda Kerr. “It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes—it was unbelievable. Its one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again,” he added.

 

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