Satya Nadella names ex-Hillary Clinton pollster Mark Penn as Microsoft's chief strategist

Tuesday, 4 March 2014 - 2:15pm IST | Place: WASHINGTON | Agency: ANI

Microsoft chief executive Satya Nadella has made his first move to leave a mark on the tech giant by brining changes to the senior leadership team.

In the total shakeup, Nadella moved Mark Penn, former strategist for Hillary Clinton, from his advertising duties to focus exclusively on strategy.

According to the Washington Post, Penn was serving as Microsoft's executive vice president of advertising and strategy before the shake up.

For Washingtonians, Penn's appointment is of particular interest, following his time on the Clinton presidential campaign and his subsequent resignation after his public relations work raised conflict-of-interest issues, the report said.

According to the report, during his year and half at Microsoft, Penn helped the firm use his penchant for negative advertising against tech competitors.

Nadella has also let go of two of the firm's top executives -- marketing chief Tami Reller and business development executive Tony Bates. 


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