Samsung Galaxy S4's new ad released, subtly pokes fun at Apple loyalists

Samsung launched its new Galaxy S4 advertisement on Friday bragging about its features like air-gesture, camera quality and the near-field communication feature while subtly poking fun at Apple's old loyal fans.

The advertisement was uploaded on YouTube on May 3 and has garnered 2113 views in one day.

The ad takes place at a high school graduation pool party where the parents are amazed at the Galaxy's features and left feeling as though their devices are uncool.

Samsung starts off with a son flaunting his new S4's 13-megapixel camera to his dad. He also manages to pull of the Google Nose prank on him by making him smell the ribs he just clicked on his camera.

The advertisement also show kids answering their phones and reading text messages by merely an air gesture.

It also shows young people sharing photos just by kissing their phones together.

"So some smartphones are smarter than other smartphones?" said one man subtly suggesting that Samsung is better than Apple.

The 'cooler' people in the party all have the new Galaxy S4. The slightly less cool people all have iPhones. The slightly less cool people can be perceived as parents.

The war between Apple and Samsung thus continues. It now remains to be seen how Apple might respond.

The brutal assaults are thoroughly enjoyable.

Watch the video: