With the expansion of music streaming services all over the world, overall spending on music is expected to see a growth of $3.9bn in the next three years,.There will be an expected 420 million music streaming users by 2018, 73% of them from outside US, largely from India and China.
Nokia MixRadio, is a music streaming service set out to replace radio. It is expected that India will see a growth of more than 110% over the next five years, resulting in one in every 15 streaming users coming from India. Nokia MixRadio is positioning itself not only as a gateway to great domestic catalogue but also as a place to discover the most popular music globally with playlists curated to deliver music from artists like Priyanka Chopra who is launching her new music video and curating personal Nokia MixRadio playlists.
Mr.Viral Oza, Marketing Director, Nokia India, a subsidiary of Microsoft Mobile, said: "We are on a mission to continue to build Nokia MixRadio as the most global music streaming service available in the market through offering a simple, personal music streaming service.
"India is an ever-evolving music market and partnering with Priyanka Chopra in India is very exciting. As well as bringing the West and emerging markets closer together, Nokia MixRadio acts as a platform for artists to share their music with the rest of the world."