Oral Care 3.0: Toothbrushes get connected

Monday, 5 May 2014 - 8:39am IST | Place: Mumbai | Agency: DNA

Ever so often, you find somebody nagging you or yourself nagging somebody about brushing their teeth. Our lives have become so busy that we do not give enough time to the essentials. Well, if you can't focus on all areas, at least focus on those that need some change. If one of the areas you need to improve in is dental hygiene, you're in luck. We are now entering the era of Oral Care 3.0

Oral care has undergone three stages of innovation. The first was with the invention of the toothbrush; we did not need to use powder or herbs to clean our teeth anymore after the toothbrush arrived, making it possible to clean areas of our teeth previously unreachable. The second stage of innovation came with the electronic toothbrush, which made using a toothbrush effortless. The third stage brings in the smart brush, a connected toothbrush with sensors that can analyse your brushing habits and dental hygiene and display the results on a mobile phone, helping you take care of your essentials in a time-saving manner.

Michael O'Hara, chief marketing officer, GSMA, said "The progress of connected devices and machine-to-machine communications continues to grow at an incredible pace, shaping the world around us."

With Oral Care 3.0 we have two prominent players in the field: Oral-B which has long been a giant in the field of oral care and newcomer Kolibree — which represents modern times as it generates its funding via crowdfunding.

"We wanted to leverage our background and experience in hardware, connected devices and Bluetooth technology by creating a product that will help people become more empowered to take better care of themselves," said Thomas Serval, CEO & co-founder of Kolibree. Loic Cessot, CPO & co-founder adds, "The incredibly positive response we've had so far is affirmation of a product that not only transforms a behaviour we do every day, but also of the growing awareness of how connected devices can help us all gain better control of issues impacting our overall health and well-being."

The purpose of this technology is to avoid taking the advice of dental professionals, but instead working together and improving each other with expert guidance and full focused care. All dentists say that the build up of plaque and tartar can lead to the loss of all your teeth if not monitored and acted upon fast enough. What many people don't realise is that poor dental care can also impact the overall state of your health. So, the better you take care of your teeth, the lesser your chances of suffering from cavities and gingivitis.

This advanced solution ensures a better way to stay one step ahead of disease and gain control of your health with the help of smart brushes by monitoring, scoring and easily understanding your dental habits using the mobile app as it records every brushing experience. The data about how you brush tells you whether you've brushed long enough and reached the hard-to-reach but important areas of your teeth and gums.

"It's wonderful, In case you cannot handle the boredom of brushing for the whole two minutes or more, news articles and weather reports will actually help you get through it nice and easy," said Manna Kanuga, a dental health enthusiast.

"It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one." Wayne Randall, vice-president, Global Oral Care at Procter and Gamble.




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