Brit women desperate to be mothers have said that they are ready to spend more than £50,000 on IVF treatments to bear a child.
A recent survey revealed that while most spend on average £15,000 on fertility treatment, nine in 10 women said they would be willing to sacrifice almost anything to give birth.
A survey of more than 2,000 women aged 30 to 45 by Red magazine revealed that more than 90% would cut back on saving for the future or find a second job to realise their dream of motherhood.
It found that 38% had struggled to conceive and 10% had undergone some sort of fertility treatment; with the average spend totalling £8,678.
One in 10 women said they would be willing to spend more than £50,000.
"The fertility industry has proved itself to be completely recession-proof," the Daily Express quoted Sam Baker of Red magazine as saying.
"Women are prepared to make huge financial sacrifices as they do whatever it takes to conceive - cutting back on holidays or pensions in order to boost their chances of having a family," he added.
However, many attempts at IVF are unsuccessful and 47% of those surveyed said they had failed to get pregnant.