From August 8 to 15, General Electric (GE) will be hosting the first of its kind science fair on the social media platform. The #6secondscience Fair, followed a vine video they tweeted with same hashtag that went viral on the web showing the following experiment:
Here are some of the best videos so far:
A baby volcano by Gina Luttrell:
Watch how to freeze water instantly, by Charlie Love:
This below, by Miranda Layne Vogel, shows what happens when you microwave a soap:
This vine by Narbris shows how to scramble an egg without cracking it:
Multinational brands often synergise social media campaigns with real world events to create a buzz amongst their target audiences, in the process creating somce very innovative and interactive campaigns.