Nokia continues to remain most trusted brand in India

Monday, 16 January 2012 - 9:20pm IST | Place: Mumbai | Agency: PTI
Mobile handset maker Nokia has emerged as the most-trusted brand in India, ahead of homegrown Tata.

Mobile handset maker Nokia has emerged as the most-trusted brand in India, ahead of homegrown Tata.

The survey titled 'The Brand Trust Report, India Study 2012', released here today, placed the South Korean consumer durable firm LG in the third position' followed by Korean consumer electronics and appliances maker Samsung and Japanese firm Sony at number four and five, respectively.

Undertaken by Trust Research Advisory (TRA), the survey that also included personalities as brands, puts Hazare at the 106th slot, while the batting maestro Sachin Tendulkar is placed at the 234th position, followed by actor Salman, who is put at 355th rank.

The survey conducted in August, takes into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country.

"The results are based on the level of trust every individual has in all these brands," TRA Chief Executive Officer N Chandramouli told reporters here.

Other big names that made their way into the top ten trusted brands are  Maruti, Bajaj, LIC, Airtel and Reliance in that order.

The survey notes that Tata group Chairman Ratan Tata is ranked at 583, followed by Vijay Mallya at the 603rd position. Car stylist Dilip Chabria is ranked at 863 ahead of Reliance Group of Industries Chairman and Managing Director Mukesh Ambani, who is ranked at 894th position.

The report, priced at Rs 10,000 per copy, TRA has published a list of only the top 1,000 brands across industry sectors.


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