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Nintendo reaffirms ambitious Switch console expectations

The Japanese console makers have released a fresh ad for The Legend of Zelda: Breath of the Wild.

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Promotional image for Nintendo Switch retail package.
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Nintendo President Tatsumi Kimishima has expressed his confidence for a successful launch of the forthcoming Switch console, reiterating the company's original expectation to sell 2 million sets within a month of its unveiling.

The hybrid home console and portable device is scheduled to debut on March 3 in Japan, the US, Canada, major European countries, Australia, Hong Kong and other regions, with a price tag of US$299.99 (Approximately Rs 20,200).

Commenting on Nintendo's outlook in an annual business strategy briefing on Wednesday, February 1, Kimishima said the company is "continuously producing in earnest, and there are no changes to our plans to ship two million hardware units worldwide by the end of March 2017."

He also confirmed that many retailers had reportedly "already closed pre-orders" and allocated remaining inventory for sale on launch day, and said the "pre-order momentum is reassuring proof that the core gamer demographic understands the uniqueness of the Nintendo Switch and continues to support us."

The launch line-up includes major titles like "The Legend of Zelda: Breath of the Wild" — for which the company has just posted a new ad via Twitter — and Kimishima made a point of addressing critics who have "expressed the opinion that the launch lineup is weak," and said the thinking in arranging the 2017 software lineup would maintain "buzz," and spur continued sales momentum for Nintendo Switch.

Nintendo will be releasing "Mario Kart 8 Deluxe," "ARMS," which is making its debut on the Nintendo Switch during the first half of 2017, and "Splatoon 2," which attracted consumers' attention most during the hands-on events in Japan, in summer 2017 (via VentureBeat).

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