Now your smartphone will play matchmaker. Krush a new dating app for Android will be launched in the city on Monday, and nationally on Valentine’s Day.
How did it all start?
The team behind Krush comprises of a Bangalorean college dropout and two ex-Googlers who have worked on products including Google Glass, YouTube, Blogger and Google Plus. The idea for Krush came to Rajat Rao in college when he had to tactfully deflect awkward requests for introductions to girls he knew. Sometimes, he had to ask for introductions too. Rajat says, “I realised that technology can be used to overcome these hurdles and spotted the opportunity for an app like Krush. I have tried the app and have already had three successful matches and have even gone on dates with them.”
Navigating the app
Login to Krush with Facebook. Anonymously “Like” or “Skip” the daily dates Krush suggests. If you “Like” someone who also likes you, both of you find out that the feelings are mutual and can get in touch.
USP of Krush
To start with you don’t pay a penny for it as its free. Targeted at High school, college students and young professionals, this app introduces you to single friends of friends, thus helping you get to know more people without really stepping out.
Krush suggest dates with people you share at least one mutual friend with Your phone number and exact location is never revealed. The only information visible about you is things you’ve defined as public on Facebook. Nobody can contact you unless you explicitly state that you’re interested in them.
What’s in store?
The team behind Krush hopes to help you find the perfect boyfriend or girlfriend. They are working on some advanced facial recognition, social context and personality based algorithms that will be rolling out this year.
More about Krush
You can download Krush from the Google Play Store. It’s been downloaded over 4,000 times in three weeks. An iPhone app will also be available shortly.
Krush has broken the ice between 120+ couples already. Some of these were ‘friends’ who never got down to expressing their interest for years, while others are friends of friends who didn’t even know that their matches existed until they used Krush. Krush acts like your own personal matchmaker. It understands who you are by using your Facebook data (age, location, likes, interests, activities etc) and matches you with compatible friends and friends of friends. It sends you a batch of 15 daily dates who you are supposed to ‘Like’ or ‘Skip’ anonymously.
If you happen to ‘Like’ someone who also likes you back, both of you find out that the feelings are mutual. If the feelings are just one way though, your crush never finds out about it and this eliminates the fear of rejection completely.