New Apple ad says iPad Air is 'tool to dream'

In what appears to be poetry inspired take on modern-day technology, Apple's commercial for latest iPad Air reportedly wants people to think that the device isn't a gadget but a tool to a dream.

The ad had been launched during the NFL playoffs and features poetry and humanity and words from "Dead Poet's Society."

According to Cnet, instead of talking features, the ad says, "The powerful play goes on and you may contribute a verse," and intones, "what is your verse?

While some might think of the ad as a totally inappropriate one for something touted to be the thinnest and lightest tablet ever with a lot of tech details to be talked about, for the tech giant it is a return to its core strengths, humanity, art, and emotions.

The intention of bringing poetry, beauty, romance, and love in a gadget ad is quite interesting and sure to turn a lot of heads.