Old Spice Mantastic man ad was funny, witty and downright hilarious. Some of the key ingredients to getting your advertisement noticed, remembered and of course shared.
Digital marketing's key mantra nowadays is getting things to go viral. Keeping up with the trend and notching things up further, Old Spice has come up with a brilliant new concept — Prank websites!
Yes, you heard it right. Prank websites have been elaborately created to fool people to watch the new ad for Old Spice.
For all those who are not yet aware, Old Spice is primarily a brand that sells deodorants.
The advertisements are cleverly targeted at people who love spray tans, Elaborate headset devices and Illegal workout machines. Typically, all men in general.
First up, banner ads are created for these new websites. These new websites sell products and services like push-up muscle shirts, spray tan parties, gold bluetooth headsets, luxury cologne with protein, black leather sheets, tribal band tattoos, soul patch flavours and neck workouts.
Men who might get interested in these horrendous products will click on them and will eventually get trapped into an 'internetvention' where a chisled man with no shoes tells you the 'real way' to woo women.
The ads are spot on with sarcasm and one cannot help but laugh and admire the talent and effort that has gone into making them.
Stinkdigital, the brain behind this on its website said, "this was one of the funniest and most counter-intuitive projects we've done in a while."
These websites are a great way to prank your friends and I can already sense the viral-worthiness of this idea.
Old Spice, what's next?