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Mumbai City FC ties up with Haptik as personal assistant for fans, during ISL

Mumbai City FC is the first sporting club ever to partner with a chat-based app to enable closer engagement with its fans.

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Mumbai City FC partners with Haptik Inc
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In a first move of its kind, Mumbai City FC has partnered with Haptik Inc to provide on-the-go information and further engage with it's fanbase across the country for the upcoming second season of the Indian Super League 2015. The Haptik App serves as a personal assistant on chat to its users and this is the first time ever that a sporting club has integrated with a chat-based app to help their fans get easy access to the club for the entire season.

The partnership doesn't mean FAQs and help for Mumbai City FC Fans, but also enables ticket booking, live scores, players and match information, expert opinions on games and a lot more. It is pretty much, a Personal Assistant by the Club for its fans. Commenting on the announcement, Indranil Das Blah, CEO, Mumbai City FC said, “The season is almost here and, with everyone having multiple things to focus on simultaneously, Haptik as an app makes life a whole lot easier with its unique features. We see tremendous value and promise in the Haptik app for our assistant."



All you have to do is download the Haptik App and speak to assistants on the Mumbai City FC channel for any help, information or trivia. With this, Haptik also becomes the only player in the Personal Assistant/Chat Space to foray into the domain of live sporting events. “It’s a very exciting step for both Mumbai City FC and Haptik to take,” said Aakrit Vaish, CEO & co-founder of Haptik Inc, which has more than 150,000 loyal app users. “As sports fans, we have always wanted a channel to talk about our favorite clubs, and Haptik is proud to finally offer that! This is going to be a very exciting ISL Season for all of us.”

Also read: From school cricket to ISL fame: Keegan Pereira

The Mumbai City FC Channel goes live on Haptik on October 3, and will persist till the end of the season. As a bonus, users can also expect a few special surprises in store for them through Haptik, every time Mumbai City FC wins a game. 

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