Motorola to continue exclusive tie-up with Flipkart

Motorola will continue its exclusive partnership with e-tailer Flipkart to sell its devices in India, even as its Chinese rival Xiaomi ramps up presence through online and offline distribution channels.

"We have an exclusive tie-up with Flipkart and it will continue in the foreseeable future," Motorola Mobility Senior Marketing Director (Europe, Middle East and Africa and India) Marcus Frost said here today. He added that, since its re-entry into the Indian mobile market, it has been selling its devices through Flipkart only and has no plans of tapping other e-commerce portals or foraying into the brick-and-mortar model as of now. Chinese handset maker Xiaomi, which had also begun its India journey through Flipkart, is now selling its products through other e-tailers like Snapdeal and Amazon as well as physical outlets such as Airtel stores and The Mobile Store.

Frost said India ranks third in global priority markets but shied away from giving 2015 sales projections. The company said it had sold three million units in the February-December 2014 period.