Microsoft developing People Sense app for finding friends on Windows phone

In a bid to go head-to-head against Apple's Find My Friends, Microsoft is reportedly building an app called People Sense, which would integrate Bing Maps with messaging and calling features.

The app, currently codenamed Buddy Aware, will provide real-time location info for the people you follow along with detailed directions to contacts' locations and calling and messaging baked right in, reported The Verge.

However, it is not yet clear when it will be released.