Facebook-owned Instagram has reportedly rolled out a new private picture-sharing feature allowing users to share those confidential images with up to 15 people.
The feature is similar to Snapchat that auto-destructs images after a set duration and is considered by many to be used for sending explicit pictures.
According to Fox News, the new feature comes after Snapchat hired Instagram executive Emily White as its new COO, proving speculations of a public debut.
Instagram 5.0 would operate similarly to its predecessors but would also include an option to either send the picture or video out to everyone or pick a few specific people.
Earlier Instagram only allowed pictures to be edited and shared, which appeared in a News Feed-like structure on a user’s profile.