Instagram launches ads with Michael Kors' first sponsored post

Instagram has officially rolled out ads on its platform after a week-long preview of its approach to sponsored posts with an ad from fashion designer Michael Kors that instantly gained over 36,000 likes.

Kors’ ad has started to appear in users’ timeline, despite their pre-fed settings, but users can choose whether or not to follow the particular brand.

According to The Verge, the photo-sharing site is allow encouraging users to provide feedback on any sponsored content they do not like or do not want to see in their timeline.

The report said that Instagram had started to test a sample sponsored message to get users acclimated with the change.