Keeping with its trend of marking landmark historical events by recreating their own brand imaging, the tech giant once again outdid itself with its latest doodle that upholds equal rights for the LGBT community at the Russia's Sochi Winter Olympics.
The logo, a creative adaptation bearing the colours of rainbow nation flag which is synonym with global LGBT rights movement, is also accompanied with quotes from the Olympic Charter that signify non-discrimination and equality.
“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”
This is a very bold move coming from a global corporate especially considering the ongoing protests across the world pressurising sponsors to regard their association with event that is being hosted by a country with little tolerance for homosexuality.
Russia stands accused of systematic suppression of the rights of the LGBT community and in months leading to Sochi Olympics Russia's President Vladimir Putin has faced various calls for boycott, not just by LGBT activists but also by leaders of the nation state and the United Nation's chief Ban Ki-Moon.
View photographs of protests held in various cities across the world, here.