Facebook has reportedly announced that it will start testing auto-play ads, which will feature in a user’s News Feed.
According to Huffington Post, mobile users will have an option to set the auto-play ads on default play through ‘Wi-Fi only’, thereby saving them excessive data plan charge.
However, the site’s more than 1 billion members would not be able to opt out of having the ads automatically played as they scroll through their NewsFeed.
The report said that only one video, a trailer for the new movie ‘Divergent’, will appear in the initial limited test available to only a small number of people.
Meanwhile, head of global marketing at Kenshoo, which is part of Facebook's Strategic Preferred Marketing Developer program, Aaron Goldman told Mashable that the average click-through rates on video ads are between 0.8 percent and 2 percent and a higher click-through rate on Facebook ads is expected.