Facebook inserts unsolicited Page posts in News Feed to help users 'discover interests'

Facebook has reportedly again tweaked its News Feed by inserting unasked for posts in a bid to help users find conversations of interest.

The latest tweak would show up posts having tagged Pages, which a user has 'liked' before.

According to Cnet, this change in algorithm would mean that users would start seeing posts in their News Feed from Pages they don't follow, but include mention of those Pages, which they follow.

Facebook already uses the same calculation while handling mentions of friends, as users get to see posts from strangers mentioning their friends.

Product Manager Andrew Song said that when they tested adding the feature for Pages, they found that people liked seeing this type of content in their News Feeds and gave these stories high scores in surveys.

In its aim to transform the way people view Facebook, the social networking giant has already started showing lesser memes, cat photos, text posts from Pages to show content of more relevance.