Snapchat's biggest update yet contains added disappearing texts, instant video calls and the motivation to take a selfie. The update seems to have engaged the app's teenage user base in a way that hasn't been seen so far. Classrooms and campuses have nearly descended into anarchy after students updated their Snapchat.
"I think the world is going bonkers" said Aastha Kottary " The update will definitely win Snapchat more popularity. It's just a matter of time before they overtake WhatsApp"
The response to the update seems to say that the app has almost attained a cult-like status. Most social media today have one or more features that really stand out to the people and struggle with new ones. For example, Instagram's new direct messaging service dint make much of a splash, Snapchat, on the other hand has a pretty solid track record and as far as adding new features goes.Although it looks like Snapchat did not manage all of this by itself. The firm aquired a startup named AddLive for an undisclosed sum to help make this happen.
dna spoke to over 50 students from colleges all over Mumbai and they all echoed "I love the new Snapchat". If Snapchat keeps up the pace based on public reactions we're only just getting started.
Everybody hasn't yet adjusted to the update but are excited anyway. "It's different but I'm sure I'll love it as much as the old Snapchat when I get used to it." said Ryna Puri