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Blippar launches visual browser for the physical world

Blippar, on March 14, launched the first-ever proprietary mobile visual search capability at  an event held in Austin, Texas on. This re-launched version of the original Blippar app will change the way consumers interact with the physical world. Opening the free Blippar app, users will be able to simply “look” at any object via the camera on their mobile devices to activate instantaneous digital search and draw information directly from the world around them. 

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Blippar, on March 14, launched the first-ever proprietary mobile visual search capability at  an event held in Austin, Texas on. This re-launched version of the original Blippar app will change the way consumers interact with the physical world. Opening the free Blippar app, users will be able to simply “look” at any object via the camera on their mobile devices to activate instantaneous digital search and draw information directly from the world around them. 

“Blippar has already worked with thousands of the world’s largest brands and publishers to create engaging branded experiences that are triggered by objects, magazine pages, advertisements and more, “blipped” by millions of users around the world,” explains Blippar Founder and CEO Ambarish Mitra. “It is the healthy appetite for this new behavior that has fuelled the move into visual search.”
 
Blippar will be launching this new capability by first making all English-language album covers, fiction books, DVD covers and movie posters blippable. When a user blipps one of these items or images they will instantaneously be presented with a range of contextual, snackable information. For example, if they blipp an album cover they may be presented with access to videos of the band, a source to buy tickets to an upcoming concert, details on what people are saying about them on Twitter or photos of the band itself. In the future, Blippar will add to its growing catalogue of blippable objects in stages, with the ultimate aim of making everything blippable - from an apple, to a chocolate bar, to a dog on the street, to the Eiffel Tower and beyond.

Web-based search as it exists today has dominated the digital experience, both online and mobile. From inputting keywords to digging through pages of links to access information, this governing search behavior is limited by vocabulary and literacy. Blippar’s image recognition capabilities will extend beyond the confines of language to empower consumers to instantaneously pull timely, relevant information directly from the environment around them.

Blippar’s proprietary search engine is net neutral. Blippar users will be served the highest quality and most accurate sources of information within the appand the speed and accuracy of the Blippar platform will supposedly allows users to blipp and access information faster than traditional web search, with no delay in latency. Further, Blippar’s location-based predictive computing uses deep learning and artificial intelligence to refine and personalize its visual search results for each user.

The updated Blippar app will available for download on iOS and Android in April 2015.

 

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