After a lot of hindrance and obstacles, when BBM was finally launched for Android and iPhone devices, it got the response it expected.
BBM has managed to cross 20 million new users in just the first week.
BBM was the top free overall app in 35 countries in Google Play Store and in 107 countries in the App Store.
BBM had crossed more than 10 million downloads in the first 24 hours of its launch.
Blackberry is very pleased with the response and is optimistic about BBM's future.
“From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers,” said Andrew Bocking, Executive Vice President of BBM at Blackberry.
After the launch, BBM has more than 80 million active users around the globe.
BBM Pins were shared on social media and everyone who had left BBM behind and moved onto Android and other platforms were happily getting back to the old chat app.
However, BBM was heavily ridiculed on the social media by many. Many hought BBM was a thing of the past and getting back to BBM was like getting back to orkut.
People took to Twitter to react to this BBM rage:
If you install a BBM on a rocket, it'll start showing 'Low Fuel' within 2 kms of its flight.— Gabbar singh (@GabbbarSingh) October 29, 2013
Lol deleting my bbm, I'm already beyond annoyed by it pic.twitter.com/qIdFdcll9p— Trent M Sullivan (@trent_sullivan) October 29, 2013
It's been few days since I installed BBM on my Android and found it useless. Just a uninstalled it— Rahul Jadhav (@rahuljrark) October 29, 2013
Getting a #BBM is the same thing as you making a new MYSPACE page right now hoping its going to become cool again!— Romantic Girl (@RomanceHeals) October 29, 2013
With BBM receiving negative responses after only one week of its launch, looks like it will take a lot for Blackberry to sustain the fan following. BBM will have to evolve smartly and innovatively to keep the momentum going.