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Apple names Jonathan Ive its new 'Chief Design Officer'

The new post elevates him above his previous SVP status.

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Apple's Jonanthan Ive, who has often been credited for the company's unique and innovative design language over the last two decades, has been named the Chief Design Officer of the firm.

TechCrunch quoted Apple as saying that the newly created role will allow Ive to focus entirely on current design projects, new ideas and future initiatives.

The new post elevates him above his previous SVP status, and also places Richard Howarth as the new head of Industrial Design and Alan Dye as head of User Interface.

However, Ive is shedding some administrative and management duties to his two new lieutenants while taking charge of both UI and ID, along with direct control over retail store design around the world.

In a  company-wide memo sent by the CEO, obtained by the website 9to5mac, Tim Cook wrote-

Tim Cook

Team,

I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the newly created position of Chief Design Officer at Apple.

Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.

Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he will hand off his day-to-day managerial responsibilities of ID and UI to Richard Howarth, our new vice president of Industrial Design, and Alan Dye, our new vice president of User Interface Design. 

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