Apple’s iPad has started to lose its market share due to its Android counterparts gaining momentum during the third quarter.
iPad’s market share in the third quarter was reported to be steady at 29.6 percent, while Samsung closed-in at 20.4 percent for the same period, Cnet reports.
A new IDC study has revealed that the overall market for tablets grew seven percent in Q3, with tablet shipments hitting 47.6 million units worldwide.
Android tablets have been the major push in market growth during this quarter, the report added.
IDC also found out that the company's decision to delay its product launches has led to Apple's decreased market share.