Amazon has reportedly teamed up with Samsung, cable company Comcast, Warner, Lionsgate, M-Go and other to deliver 4K videos.
Amazon Instant Video announced that it was working with Samsung, as well as top Hollywood studios and TV programmers like Warner Bros., Lionsgate, 20th Century Fox, Discovery, and more to offer Amazon customers a premium 4K video experience.
According to Cnet, the announcement was made as part of the ongoing CES 2014 at Las Vegas and follows the e-commerce giant's decision last month that it would shoot all 2014 full original series, including comedies and dramas in 4K.
4K is the top high-resolution video standard, which at 3,840x2,160 pixels, or 8.3 million pixels, is four times the number of pixels as standard full HD.
Streaming rival Netflix also announced a partnership with Samsung's smaller Korean rival and said that its flagship original series 'House of Cards' would be filmed and offered in 4K this year.
Cable company Comcast also said that customers of its Xfinity TV cable package who have Samsung Ultra HD TVs will be able to launch an Xfinity TV 4K app and stream 4K movies and TV shows on demand.
Meanwhile, executive vice president of Samsung Electronics America, Joe Stinziano also said that DirectTV was working to offer a 4K streaming service as well, the report added.