Adidas introduces a 3D printed shoe for a custom-made running experience

Adidas has unveiled a running shoe that is custom 3D printed to conform to the exact dimensions of a runner’s foot. Comprising a combination of new-generation materials and fabrication processes, this offering aims to raise the standard of running shoes to deliver an unprecedented level of bespoke support and cushioning for every foot type, enabling athletes to operate at their peak.

When fully implemented, this service--called Futurecraft 3D--will enable a customer to walk into an adidas store, run briefly on a special treadmill that measures the key metrics of the person’s foot and running style, which the system then uses to 3D print a custom running shoe on the spot. This shoe is a flexible, fully breathable negative of the athlete’s own foot, matching the exact contours and pressure points for delivering the most comfortable running experience. When used in conjunction with existing data sourcing and footscan technologies, it will open new avenues for on-the-spot in-store fittings.

“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.

In the spirit of creative collaboration, the Futurecraft concept will invite open source partnership, done in partnership with Europe’s leading specialist in 3D printing, a company called Materialise.

The adidas Futurecraft initiative is expected to announce more such design innovations in the coming six months.