Google, Apple & Wearable Technology: A chat on fashion and technology with Bandana Tewari

Friday, 7 February 2014 - 3:38pm IST | Place: Mumbai | Agency: dna Shadow Editorial Board

When people think of the fashion industry they look at it in a way that the industry's opinions aren't exactly congruent with reality. Fashion in the minds of many is associated with women pressured to be whatever the fashion "experts" dictate as beautiful or to follow a set of rules to be accepted. More than anything else fashion is looked down upon by intellectuals who consider it a shallow and unintelligent line of work. While this may be true in many cases, Bandana Tewari showed me that it is not always the case.

Bandana Tewari is Fashion Features Director, Vogue India. Bandana is not your typical fashion journalist, for her fashion is a lifestyle which is entirely based on her own choices and is not governed by anyone. Her insightful commentary informs and educates Indian consumers and global luxury brands alike about each others’ heritage and culture. She worked with Discovery Channel before she read Fashion & Surrealism by Richard Martin, and there was no looking back. 

Since then, she has written for most Indian fashion magazines and newspapers, including international publications. In 2006, she was awarded Fashion Journalist of the Year at the F Awards in Mumbai. She even wrote a book, The Little Book of Italy, that went on to be translated in to Hindi and Marathi.

Her profile sounded impressive so I decided to talk to her and find out how much she knew about the technology revolution in terms of the changes it was making to the fashion industry. Bandana seemed to have a lot of knowledge on the subject and straight away jumped to the topic of wearable technology and how exciting it is. She said to me, “I think it's going to change everything.”

We spoke about Angela Ahrendts (Burberry) and Paul Deneve (Yves Saint Laurent) moving to Apple and she wasn't surprised at all at the migration.

“A lot of the people from the fashion industry can become creative directors in technology companies," is what she believes. When asked if she felt a lot more migration can happen from the fashion industry she said “absolutely”. 

Hardcore techies appreciate Mac for its looks more than the power.

So I asked: Is apple about fashion or technology?

Bandana answered, “It's a fashionable company”.

Bandana went on to share with all present why she thought Apple was about fashion. Steve Jobs dropped out of college after six months and spent the next 18 months in creative classes, including a course on calligraphy. He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple.

Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts".

Bandana made it clear that she is very pro technology. She even said “put a chip in my brain” and laughed.

I wanted to end the conversation by asking her something that every person concerned with technology was thinking. Apple, post Steve Jobs or Google after Google Glass? Which one looks more promising?

She replied, “Google”.

What is your opinion on this, Apple post Steve Jobs or Google after Google Glass?

Feel free to leave your answers in the comments section below or tweet them to me.




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