Adobe Systems Chief Technology Officer Kevin Lynch has been hired by Apple to become the tech giants vice president of technologies.
According to a report by CNBC, Lynch will report to Apple senior vice president of technologies Bob Mansfield.
Adobe reported Lynch would leave the company for "other opportunities" in Securities and Exchange Commission filings.
Apple later confirmed Lynch's hire and position in the company to All Things Digital.
According to the Washington Post, news that Lynch would make the move to Apple drew a swift and divided response from the dedicated community of Apple-focused bloggers.
Many of them recalled Lynch's part in an older fight between Apple and Adobe over support for Flash video on Apple devices.
Apple's late co-founder Steve Jobs publicly criticised Flash for being crash-prone on the iPad and other mobile devices, putting his support behind another, now common, standard known as HTML5.