Sales of Apple iPads will be overtaken by those of Android tablets for the first time this year, according to new data
The research firm International Data Corp (IDC) said that shipments of Apple's tablet are predicted to dip below 50% of the market as smaller-sized devices catch on with more consumers
The firm said that iPad shipments are expected to account for 46% of the market in 2013, down from 51% last year, Telegraph reports
Devices running Google's Android are expected to grow their market share to 49% this year from 42% last year, the firm said
The total number of tablets shipped this year is predicted to hit 190.9 million units, it added
IDC also predicted that tablets running Microsoft's Windows 8 platform would grow their market share from 1% last year to 7.4% in 2017
Tablets running the Windows RT operating system, which is not compatible with older software that runs on Windows, will see their market share stay below 3 per cent through 2017, it added.