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If Freida wants, she can call me: Wendell Rodricks

Credited with giving Freida Pinto her first major break, the fashion designer is unfazed that the actress hasn’t approached him to design her gown for the Oscars.

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With Oscar fever reaching a crescendo in the country, it’s no wonder that the attention on the Indian cast of Danny Boyle’s Slumdog Millionaire, reported to be a hot favourite at the Academy Awards, is also hotting up. One person, however, who doesn’t seem to be affected by the whole hype is Wendell Rodricks.

Credited with giving the movie’s lead heroine and model — Freida Pinto — her first major break, the Goan-based  fashion designer, just back from a cruise in the Seychelles, is unfazed that the actress hasn’t approached him to design her gown for the prestigious event. “If Freida Pinto wants, she can call me.  I am not the type to run after business. She knows my talent and is aware that I believed in her before, and put her on the Lakme Fashion Week ramp before anyone else did. I am sure she will approach me if she needs me. She is a nice girl and I wish her well,” he says nonchalantly.

Not one afraid to call a spade a spade, Wendell also has great advice for his peers in these financially-troubled times — “Shut up, do less page 3 and work hard!”

Fortunately, for him, he hasn’t been too hard hit by the recession. “Mercifully, we have had the best season ever, maybe because our pricing is prudent,” says the self-confessed optimist.

Juggling between three major fashion events — the Lakme Fashion Week, the GenNext Show and Chrysalis 2009 (as choreographer) this year — he hopes the industry unites soon as one body. “We walked and talked ourselves into a ridiculous situation, which has induced fashion fatigue on all sides,” he rues.

As he approaches 50 next year, he says he has decided to get more disciplined about his writing, and to give more time to social causes. “I want to do something great for my village and Goa.  I have plans, but I would rather reveal them when they happen,” he signs off. 

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