Over 3,000 people have joined 'The Pink Chaddi Campaign' to send a bagsful of pink underwear to the office of the Mangalore pub attack masterminds.
Over 3,000 people have joined 'The Pink Chaddi Campaign' to send bagsful of pink underwear to the office of the Sri Rama Sene, which masterminded the attack on a pub in Mangalore recently, on Valentine's Day.
The campaign, which was started as a group on Facebook on February 5 by a young woman, has enrolled more than 2,900 members with many more circulating mails asking people to donate pink underwear to various temporary offices set up in different cities or to send the material directly to the Sri Rama Sene's office.
"I just could not believe seeing those men attack women so mercilessly," said Nisha Sudan, a journalist working with a news portal who started the campaign. "We had to respond in some way because if we don't then these guys will win. Pink chaddis are nothing but a metaphor for how disgusting they are."
Sudan, who has also set up a blog with relevant contact details, claimed to have already collected over 500 pink underwears.
"It is not the numbers that matter but the act itself," she said. "There is one woman who called up and told me she has bought 100 of them dirt cheap in the market. One of my friends' mum too called up and said she will check out her wardrobe and collect as many as possible."
Incidentally, the group claims to be a "Consortium of Pub-going and Forward Women".
"They [the Sri Rama Sene] called the women loose. We know who is loose and from where. If they think Indian culture is all about treating women the way they did, then only god can give them sense," said Nithin, the campaign's co-ordinator in Bangalore.
Nithin, who teaches a communication programme in an undergraduate college in Bangalore, said, "We never thought the campaign would be so big. Earlier, it was just a few of us, but now we are overwhelmed by the response. The response shows how much people resent the acts perpetrated by the Sri Rama Sene."
Chaitali, one of the group's members, wrote: "Unfortunately, we in India have a short attention span. What hurts today heals tomorrow. But one can keep the fire burning
by sparring a few moments to just listen, to watch, to reflect... why do we want Pakistan to ban certain radical outfits? We have so many sub-national agencies of our own that are so actively destroying people's faith in the system."
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